Carrie Spalding Portfolio

Hi, I’m Carrie Spalding, a Content Creator, Published Author, and SEO Specialist. I love creating compelling, authentic content that resonates with readers and drives traffic.

Creator and Owner of Lovelyetc.com, a DIY Home website.

I started lovelyetc.com in 2011 as a way to share my DIY home projects and it has grown into a hub for creative DIY home projects of all kinds. Lovely Etc. is my passion project and I personally create each project, write each post, and take each photograph.

Over the years I’ve shared more than 750 blog posts and more than 17 million people have visited Lovely Etc. In addition, I send weekly email newsletters to 30K+ readers each week.

My DIY projects have been featured in print in Better Homes & Gardens, Farmhouse Style, and Farmhouse Living and online on many websites including GoodHousekeeping.com, MarthaStewart.com, HGTV.com, & ElleDecor.com.

Co-creator and Editor of Blueridgeawaits.com

I co-created Blue Ridge Awaits, a local travel blog, with my husband in 2022 to share our love of the Blue Ridge Mountains and provide useful tips for others wanting to explore.

Author of Wood Plank Projects

My book Wood Plank Projects: 30 Simple and Creative DIY Decor Ideas for Your Home & Garden was published in 2019. This book is packed with simple, inexpensive DIY projects you can make using wood. Each project includes step-by-step photos and a detailed written tutorial.